Q&As

R.R. Donnelley, thanks in part to acquisitions completed last year, reported $3 billion in first-quarter sales, a 7.3% increase over the same period in 2007.

L.L.Bean has named GSD&M Idea City as its advertising agency of record.

ValueClick’s recorded net income of $19.2 million during first quarter 2008, up from $18.6 million a year earlier. The online marketing services firm’s revenue rose from $156.9 million to $176 million during the same period.

Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”

In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game

Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore

Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from

You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box

Direct marketers have something to look forward to this summer—consumers with additional discretionary income. But will they respond to your offer, or use their newfound money to fill their gas tanks? Here are some targeting suggestions

Old school marketers believe marketing is all about the brand. But any engagement campaign that centers only on the brand will fail miserably. Discover how to make the two worlds meet