Q&As

Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut.

Linens Holding Co., the parent of Linens ‘n Things, said it will continue to honor gift cards in all of its stores, despite last week’s filing for Chapter 11 bankruptcy protection.

Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group.

The U.S. Postal Service has formally adopted revised addressing requirements for standard, periodical, media and library mail and bound printed matter sent at automation, presorted, or carrier route prices.

They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”

Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.

McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.

All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.

Telematch, a direct marketing service provider, has been acquired from Gannett Co. Inc. by an investment group led by Brook Venture Partners. DM veteran Peg Kuman was named CEO.

Blue Cross Blue Shield of Arizona is targeting Hispanics, many of whom lack health insurance, with its first bi-lingual campaign.