Q&As

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition

NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.

There is no delicate way to eat beef jerky in public.

Visitors to the New York Incentive Rewards & Recognition Show would have done well to remember this. Omaha Steaks hosted one of the first booths to greet attendees on the exhibit floor, and was handing out samples of edible leather. Tasty, yes, but the results weren

Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle.

Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

This week, Meet the Broker features Alexa Kimberley-Bryant, a specialist in the children’s market who relishes the creativity and fun she finds in her work. But, she also sees a dark side to cooperative databases