Q&As

SunTrust Banks Inc. has named Rilla Delorier chief marketing officer

Valassis extends its president and CEO’s contract; Canada Post launches green program.

Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting

Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric

Times are tough, and spending is tight. But that doesn’t mean you should stop trying to find innovative ways to boost your brand profile. Learn how to avoid lackluster short-term fixes and instead create winning strategies

Selling more is always better than selling less, right? But marketers don’t always work as hard as they should to get larger orders. Bundling of services and products can boost customer satisfaction—and the bottom line

Data security doesn’t end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn’t guarantee that your company’s data is secure. Find out what you need to do to keep your customers’ information safe.

Any fan of “Anchorman: The Legend of Ron Burgundy” has to remember lady’s man Brian Fantana’s one-liner about his favorite cologne, Sex Panther: “They’ve done studies, you know. Sixty-percent of the time it works, every time.” Find out why Robert Passikoff says the results of some of the real studies about television viewing habits are just as strange as fiction

A recent membership mailing from Solomon R. Guggenheim Museum offers recipients a