Q&As

Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.

American Express launched its third in-store promotion last week, offering customers a freebie if they buy two gift cards

Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.

Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes

Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts

MCDONALD’S: has rolled out its latest Happy Meal premium toys this time tied to Warner Bros. Pictures’ and Village Roadshow Pictures’ live action film, “Speed Racer.” The collection includes

Listening to music is a social experience, so acquiring it should be as well. AmieStreet.com is using a unique pricing model to get users involved in shaping their relationship with the site. Learn how the site is connecting with audiophiles

Aegis Group plc, the British marketing communications firm, has acquired rmsarcar.com, a German search engine marketing firm for an undisclosed sum.

A federal judge has ordered two individuals to pay more than $49 million for their role in a Canada-based scheme that allegedly duped American businesses into paying for business directories and listings they did not order, according to the Federal Trade Commission.