Q&As
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Agencies
Court Approves Sharper Image Auction
A U.S. bankruptcy judge has granted permission for the sale of Sharper Image assets at an auction in New York on May 28.
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Agencies
Urban Outfitters’ Income Grows in Quarter
Urban Outfitters Inc. reported net income of $42.6 million for the first quarter, an increase over $29.4 million last year.
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Agencies
Meet the Broker: Scott Caufield
Today we meet Scott Caufield, an account executive at AllMedia Inc. in Plano, TX. Caufield is enthusiastic about the shift he sees in brokerage from postal to e-mail lists
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Agencies
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.
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Agencies
WNBA Jerseys to Carry McDonald’s Logo in Season Openers
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.
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Agencies
Dunkin’ Donuts Offers Second Iced Coffee Giveaway
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.
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Agencies
Mall Magic: Sampling Where It’s At
Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it’s not stopping people from visiting the mall where they’ve grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are.
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Agencies
Chrysler Offers Fixed Gas Prices with Auto Deals
Chrysler is offering car buyers fixed prices at the gas pump for the next three years if they purchase a new car through June 2
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Agencies
NBC, GM Plot Product Integration Deal for Fall Drama
Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast
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Agencies
New Products, Offers Abound at NYIRR Show
Exhibitors were pushing their new products last week at the New York Incentives Rewards & Recognition Show with a focus on customization and indulgence