Q&As

Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips.

Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years.

Had enough of Barack, Hillary and John yet? No, of course not

Sure, social network traffic is booming and users are creating more and more content every day. But the hype is outpacing the value proposition for many marketers. See why Dave Friedman thinks rewarding users might be the solution

Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

Is Wal-Mart about to become the Mecca for the fashion-conscious? Read why Wal-Mart may be catching up with discount rival Target and indeed be finally getting the mix of product and celebrity brand right

Goodwill messaging — putting the customer’s needs first — actually help marketers differentiate their brand and achieve their objectives

Abercrombie & Fitch Co. posted net income of $62.1 million for the first quarter, a 3% increase over $60.1 million in the prior year.

Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”

Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week.