Q&As

Marketing services provider Alterian generated roughly $7.9 million in pretax profit during the financial year ended March 31, approximately twice what it earned a year earlier. These results did not include any contribution from Mediasurface, the Web content provider Alterian announced its intention to purchase on May 16.

Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing.

In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one channel becoming the ignored “orphan” branch of the company.

UMarketing, a multi-channel marketing services provider, has acquired tenthirty, an advertising agency based in Chicago. The purchase amount was under $1 million

The U.S. Postal Service has named Sam Pulcrano, a 33-year agency veteran, as its first vice president of sustainability.

Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.

When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

The summer 2008 catalog Silhouettes, the plus-size apparel line from Hanover Direct, arrives in a slim-jim format, as opposed to its standard book size. The 60-page mailing offers a 20% discount on offers, as well as a deferred payment plan for all credit card offers

Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.

To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.