Q&As
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Agencies
DIC Seals Digital Distribution Deal with Vivendi
If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon.
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Agencies
Financial Services Mailings Drop in First Quarter
Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.
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Agencies
s2 Marketing Purchases Alexander Marketing Services
s2 Marketing + Communications Inc. has acquired Alexander Marketing Services Inc., a business-to-business communications firm
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Agencies
FaceTime Strategy Acquires Concise Marketing Solutions
Digital interactive agency FaceTime Strategy LLC has acquired Concise Marketing Solutions.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach
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Agencies
TBS Is Down with Def Jam to Hype ‘House of Payne’
TBS is playing for viral viewership response for its second season of “House of Payne” based on buzz about an original song from Def Jam Recordings’ Chrisette Michele in a music video featuring the show’s cast
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Agencies
Hershey’s Promotes Bliss via Experiential Party
The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products.
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Agencies
SC Johnson Issues Warning of Fake Consumer Rewards Program
SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program.
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Agencies
AT&T a Text Winner in “Idol” Season Seven
The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites.
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Agencies
Stop & Shop Runs 10% Discount to Boost Business
Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.