Q&As

Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.

Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid

Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment

WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It

Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization.

Here are five ways you can look like a hero.

Chances are you paid over $4 a gallon for gas over the holiday weekend. The high cost of filling up the tank has made a lot of people modify their driving behaviors. What does this have to do with marketing?

Determining how much impact advertising and multimedia actually has on revenue growth can be challenging. What questions should you ask before creating a successful multimedia campaign?

Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions

E-mail has become the top medium for direct marketers, judging by Direct

Vlasic Pickles is on the hunt for newly born May babies to crown one infant as the official Vlasic Stork Baby of 2008