Q&As

Buzz Lightyear will finally realize his mission to go into outer space – for real.

When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel

Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.

Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.

Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage

ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series.

Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.

NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.

Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.

The Federal Trade Commission has halted an operation that it says obtained consumers