Q&As

Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine.

Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in.

Qdoba Mexican Grill has promoted David Craven to director of marketing.

Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it’s still under the radar for many marketers

Traditionally, online advertising buying involves matching site demographics with the target demo of the advertiser. But if you’re purchasing pre-roll video advertising, the old rules don’t apply

Department stores. Those are the places your mom goes to buy you things.

That’s what teenagers generally think of those mall anchors. But it’s not stopping Sears from getting young people to change their ways

Launching a mobile channel by the end of the week is most certainly not a matter of life or death. But, said speakers at the recent Internet Retailer Conference and Expo, it is something worth trying

The U.S. Postal Service now offers envelopes for those wishing to send legal-sized documents via overnight or two-day delivery service.

Red Ventures, an online marketing firm, has acquired Modern Consumer, a company that operates a lead generation and distribution network for the automotive finance industry.

Dahle’s Big & Tall’s spring catalog spur sales through a 20% off and free shipping offer. The American Refugee Committee’s 4” x 6” mail package features a nearly featureless outer envelope, address label fremiums, and a request for donations. And digital bookseller Audible.com targeted electronics and gadget fans with a recent package insert offering a free audiobook and 30-day trial membership