Q&As

John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products.

The Hershey Co.’s Payday and Skor brands have launched an on-pack promotion, which offer the chance to win cash for free gasoline.

Hampton Hotels are promoting its sponsorship of the 2008 Olympic Games with an instant-win game.

The average citizen does not wake up in the morning, hell-bent on becoming a direct marketing reporter. My own path was a circuitous one, and I offer what I hope is an inspirational tale of my transformation from a lad without focus into the direct marketing chronicler I am today.

In setting down these memoirs, I join the ranks of James Frey, Margaret B. Jones and JT LeRoy, and it is in their spirit that I tell my story.

Although I did not know it at the time, the experiences that led to my life in direct marketing journalism began with my service within the U.S. War Department during World War II.

Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers.

Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon.

It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories.

Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice

The Big Mac is 40. To celebrate, McDonald’s is out with a contest asking people to submit their best remix of the well-known jingle played in the ad campaigns for the sandwich.

Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side.