Q&As
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Agencies
Hilton HHonors Offers Free Concert Tickets to Thank Members
Hilton Hotels Corp. is rewarding members of its loyalty program with free concerts for qualifying hotel stays this summer
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Agencies
Good Housekeeping Rewards Readers with Cash Back Awards
Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases
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Agencies
Promotional Product Sales Peak at $19.5 Billion: Study
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year.
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Agencies
American Express Revamps Golf Site, Adds Experiences
American Express recently relaunched its Members Clubhouse Web site as part of an effort to build its profile among cardholders who are linksters
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Agencies
AMC Rolls out Personalized Gift Cards
AMC Entertainment is out with a new gift card offering that lets people personalize the cards with photos, images or messages
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Agencies
Chase Makes Match with USTA Rewards Card
Chase Care Services is teaming up with the United States Tennis Association to issue a branded Visa signature rewards card
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Agencies
Postscripts
JACK IN THE BOX: restaurants are giving away free tacos to people who show cashiers a gas receipt. The fast food chain will distribute
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Agencies
Datran Media Buys Lead Generator Top-Colleges.com
Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.
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Agencies
7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.
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Agencies
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages