Q&As

Raise your hand if you’re taking a staycation this summer. That’s the buzz word of 2008, and marketers want to take advantage of the economy-driven stay-at-home phenomenon

As Mattel’s head of global licensing, Richard Dickson oversees Barbie, Hot Wheels, Fisher-Price and many other of the world’s best known toy brands. Promo magazine’s Amy Johannes recently talked with Dickson about how the company is turning these playthings into lifestyle properties

The 1950s are back in Sephora’s 2008 summer catalog, which is formatted to look like a retro-style pinup calendar. The catalog also a features a “Best of Sephora 2008” sweepstakes. On a more somber note

The start of school may be several weeks off, but Kimberly-Clark hopes parents get in the back-to-school-mindset with an online sweepstakes it launched tied to the Box Tops for Education program.

BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.

Success, it is said, has a thousand parents. Failure is an orphan.

But when a consumer-focused mail campaign generates a 0.0625% response rate

Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.

Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”

Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5.

KFC has gone to Hell, MI, and back to spice up interest in its new hot wings offering.