Q&As

Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.

NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.

The total number of donors to organization in the Target Analytics Index of National Fundraising Performance dropped by 4% between the first quarter of 2007 and first-quarter 2008

The direct marketing industry generated $19.7 billion in transaction value among the 398 deals tracked by investment bank Petsky Prunier during the first half of 2008. While the number of transactions jumped 21% from the first half of 2007, the value of the transactions fell from $26.8 billion a year ago.

The U.S. Postal Service has created a new operating structure to reflect changes in the business landscape.

First off, the USPS is grouping all major shipping and mailing products in one unit and has named Robert F. Bernstock president of its newly created shipping and mailing services division.

David McCreight, formerly president of Lands’ End, will join Under Armour Inc., an apparel, footwear and accessories firm.

The total number of donors to organization in the Target Analytics Index of National Fundraising Performance dropped by 4% between the first quarter of 2007 and first-quarter 2008. Even more disturbing, donated revenue fell by 1.8% during the same period.

Want to pull people into your store? Try coupons. Maybe you’d like to reactivate old customers or encourage sampling? Same advice. But that doesn’t mean

Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists