Q&As

If there is any good news for direct marketers, it

John J. Flieder, a veteran direct marketer and educator who specialized in insurance marketing, died of cancer on June 30 at age 71.

In separate transactions, Gannett Co., Inc. has acquired the ownership shares of ShopLocal LLC, a marketing and database services firm that services U.S.-based retailers.

Experian has named Joseph M. Paulsen as senior vice president and general manager of its integrated marketing services business. Previously, he was general manager of Fair Isaac

MTV Networks is showcasing an interactive advertising template in a deal to promote Cadbury candy in a teen reality series debuting this week on the Dish Network.

Office Depot is traveling the country in a recreational vehicle to promote its home office products.

With oil prices rising and other operating costs trailing not too far behind, Microsoft has launched a promotion to highlight the environmental breaks small businesses can reap by switching their computer systems over to the Windows Vista operating system.

Jennifer Turner has been named vice president of licensing and strategic partnerships for NBC’s Bravo Media and Oxygen Media units.

Video has taken the Internet by storm, but many online retailers haven’t really used it to their best advantage. Learn how to make video work in e-commerce

Mobile commerce, or m-commerce, is more than just a shrunken version of a traditional Web site. Chief Marketer managing editor Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, yet different