Q&As

Although millions of tax rebate checks hit mailboxes in June, consumer spending remained soft last month, the National Retail Federation reported yesterday.

A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.

Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players

Think you have a good travel trip? Then Wingate by Wyndham hotels wants to hear from you.

The sheer volume of the online universe already catches many advertisers in the questionable-content crosshairs. When they have a clear choice, advertisers often interpret user-generated video to mean “Keep Out”

Smart retailers have always paid attention to their audience. But in the past, they often lacked a way of inferring useful information about people’s shopping habits, product preferences and aspirations. Read how retailers are learning more about their customers

Outsourcing marketing analytics is an important investment for any organization, one that first requires a clear appraisal of business needs and goals. So before you decide, here some questions to consider

Steve & Barry’s is about to leave a label scar in hundreds of malls across the U.S., including some it just signed agreements to move into. But for some reason, the world seems surprised by its recent Chapter 11 filing

Eastman Kodak sought to spark interest in Universal Pictures’ latest “Mummy” release by putting that moniker and a special paint scheme on its sponsored stock car in the NASCAR Sprint Cup Series race at Chicagoland Speedway last Saturday

Refrigerated pet food maker Freshpet is searching for the owners of unruly dogs with a contest that will award the top winner a private in-home dog training session.