Q&As

Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.

Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.

Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today

The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.

The Hershey Co. is promoting its sponsorship of the Olympics by giving away more than 100,000 prizes with the top prize of a 2008 Chevy Tahoe.

Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.

This week, Meet the Broker features Tracy Egan, an agency broker on the lookout for more than just lists and insert media programs. Egan discusses the impact of the postal squeeze and Internet growth on the business

Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”

The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously.

Movie rental chain Blockbuster has named Rebeca Johnson as chief marketing officer.