Q&As

Last Friday, Yahoo Inc. announced it would allow consumers to opt out of having ads triggered off their personal information put in front of them. These ads were served up on a variety of branded Yahoo sites, such as Yahoo Sports or Yahoo Finance.

The company may as well have offered to have Yahoo users opt out of being attacked by woolly mammoths.

Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality.

Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza.

Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard.

T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.

This week, Meet the Broker features Gary Phillips, an advocate for self-service list ordering systems that enable mailers to generate counts, choose selects and order lists online

NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand

Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress

Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.

Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist