Q&As

The U.S. Postal Service will be ready to process mail bearing Intelligent Mail barcodes next May as planned, said Tom Day, senior vice president, intelligent mail and address quality to a meeting of the Mailers

Want to reach wealthy consumers? Don

American Eagle Outfitters is driving store visits with an offer for a T-shirt to customers who try on a pair of AE jeans

Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers

Expedia is offering deep discounts of up to 50% on hotel reservations and prepaid gas cards to encourage travelers to make summer vacation plans

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China

The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research

Saputo’s is running a gift with purchase promotion tied to the back-to-school period with Crayola for its Frigo Cheese Heads product

Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report