Q&As

Internet searches are quickly catching up with e-mail as consumers

People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research

Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge’s keynote at eTail 2008 in Washington last week felt the electronics merchant’s brand mission was “largely undefined.” So where did it go wrong—and is that wrong really a right?

Web widgets are popping up everywhere, but are they worth their weight in embeddable chucks of code? Panelists at eTail 2008 had a lot to say about the latest marketing phenomenon

While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones

The key to knowing your consumer is figuring out the best way to engage them. If you’re positive that’s online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail

Digital has become mainstream in the media and advertising worlds, but many companies are failing to leverage it effectively. Here’s what companies need to know if they want to successfully engage consumers in digital channels

Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election