Q&As
-
Agencies
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
-
Agencies
Best Buy Positions iPhones in Time for Holiday Sales
Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year
-
Agencies
Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.
-
Agencies
Applebee’s, Chick-fil-A Back Big Idea DVD Release
Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release
-
Agencies
Hasbro Contest Celebrates Easy Bake Oven Anniversary
Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”
-
Agencies
InfoGroup Filings Reveal Direct Media Acquisition Price
InfoGroup, formerly infoUSA, paid $17.4 million for Direct Media Inc., according to recent financial documents. That price does not include $4.9 million in cash acquired, but does include $400,000 in acquisition related costs.
-
Agencies
DMA Names Four To Its Hall Of Fame
Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma, have been named to the Direct Marketing Association
-
Agencies
Quebecor, Operating Under Bankruptcy Protection, Announces Results
Quebecor World Inc., which is operating under Chapter 11 protection in the United States and creditor protection in Canada, generated $976 million in revenue from continuing operations during its second quarter.
-
Agencies
Mortgage, Home Equity Direct Mail Drop By Half: Study
Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study
-
Agencies
Harry & David Acquire Cushman Fruit Company
Harry & David Holdings has acquired the Cushman Fruit Company of West Palm Beach, FL.