Q&As

Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine

Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal

Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season

Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries “bullsh*t.”

You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report

Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September

T.G.I Friday’s is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee

Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign

Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics

A recent fundraising drive from New York City