Q&As

An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com

Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more…

The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.

Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room

Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

Retailers who don

The U.S. Bankruptcy Court for the District of Delaware has approved Vertis Communication

J. Crew Group, Inc. generated revenue of $336.3 million, up from 304.7 million during second-quarter 2007.

Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.

Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.