Q&As

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line

Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

At least one Manhattan letter carrier apparently believes in being kind to the elderly. My wife’s eccentric aunt, who resides in an assisted-living home

Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

With the U.S. economy faltering and catalogers still reeling from last year’s severe postage increases, mailers could do worse than consider Canada, the

TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More

This week Meet the Broker features Ruben Leon, a broker