Q&As

Don’t panic but don’t sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research

Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.

With the U.S. economy faltering and catalogers still reeling from last year’s severe postage increases, mailers could do worse than consider Canada, the

a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of

When one thinks of games and dorm rooms, the mind typically wanders to shot glasses and bottles of cheap hooch. J.C. Penney took a more sober route to

At least one Manhattan letter carrier apparently believes in being kind to the elderly. My wife’s eccentric aunt, who resides in an assisted-living home

Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line