Q&As
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Agencies
Coupons Inc. Explores Technology for Incentives: COO
Coupons Inc. is ramping up its efforts in the interactive coupon promotions business with a new chief operating officer and larger plans to use technology to reach consumers with coupon offers
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Agencies
NBC Sees Big Jump in Olympics Merchandise Sales
NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago
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Agencies
Postscripts
GIFTCERTIFICATES.COM: an e-commerce provider of gift products for consumer and corporate markets has appointed Gary Krow as CEO
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Agencies
Hedge Fund Acquires Popular Club
Catalog and Internet marketer Popular Club has been acquired by an unnamed hedge fund based in New York. The fund had previously acquired Popular Club
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Agencies
Unitrin to Acquire Direct Response Corporation
Trinity Universal Insurance Company, a subsidiary of Unitrin, Inc., will acquire Direct Response Corp, in a cash transaction valued at approximately $220 million.
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Agencies
Letters to the Editor
Readers respond to : Loose Cannon: CRM is a Family Affair, Direct Newsline, Sept. 2, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-crm-family-affair-0902/)
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Agencies
Marcelita Launches Corporate Gift Program
When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.
Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies
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Agencies
NBC Pumps Up Sunday Night Football at 7-Elevens
NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.
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Agencies
Loose Cannon: CRM Is A Family Affair
Richard H. Levey, the Loose Cannon, takes exception to “the Godfather of CRM” and offers his own choice for this dubious paternal honor.
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Agencies
Limited Edition
Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver