Q&As

Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey

Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics

CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It’s starting with half- and full-page

Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered

Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events