Q&As

E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology

While e-mail is increasingly blurring the lines between Americans

E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues

Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign

Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV

Gift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces, to help take the sting out of gas prices in the civilian world

(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge

McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes