Q&As

Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming

Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products.

The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week

Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans

In addition to its typical offerings of books for car enthusiasts, Motorbooks

The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners

Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores

Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor