Q&As

Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer

Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available

Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years

Hard as it may be to believe, early day direct marketers were no better than others when it came to slurring minority groups. Often, they used insensitive language even about the people they were targeting

ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series

A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so

General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands

The latest no-goodniks attempting to take advantage of an organization’s good name are hiding behind no less than the Federal Trade Commission.

Google Inc. generated $5.54 billion in revenue during third-quarter 2008, up from $4.23 billion in third quarter 2007 and $5.37 billion in second-quarter 2008. The company

Lester Howard, chairman and CEO of multichannel marketer Williams-Sonoma, sold 1 million shares of his company