Q&As

AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season.

Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao

Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

Taco Bell is playing up its sponsorship of Major League Baseball with a replay of a promo that will give everyone in the U.S. a free taco if a player in the upcoming World Series steals a base

You can promise your customers the world. But you need to communicate how and what you’re going to do to make them choose you over the competition. Here’s how you can make those pillars of promise become more than empty guarantees.

CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time

Baudville Debuts Pleasantrees, North Shore

FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos