Q&As

When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s nuance

Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game

NBC is cashing in on Tina Fey’s notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue

It didn’t take long for Taco Bell to have to live up to its promise to give free tacos to anyone who wants one if a World Series player stole a base.

Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation

IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.

Deluxe Corp. posted net income of $13.8 million for the third quarter, a decrease from $32.2 million in the prior year.

Like any advertising, vintage direct mail pieces shed light on American social mores. And so it is with this letter to doctors from the Irene How Sanitarium, circa maybe 1900.

Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers

A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date