Q&As
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Agencies
Kids Turn Chick-fil-A Premiums into a Space Station
Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station
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Agencies
Milk Promo Touts Beauty Benefits of Milk
The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.
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Agencies
Euro RSCG Discovery Group Hires Marketing Director
Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately
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Agencies
Continental Airlines Drops Bag Fee for Chase Cardholders
In an incentive bucking the recent establishment of baggage fees among the major airlines, Continental Airlines is waiving the fee on a passenger’s first checked bag for Continental Chase credit and debit cardholders
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Agencies
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
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Agencies
P&I Postscript
SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program
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Agencies
AirTrans Airways Extends Deal with Hertz
AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
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Agencies
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game
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Agencies
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos