Q&As

NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an

System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort

Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re

It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose

There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element

Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from

TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs’ article Northern Exposure (September). I assisted in launching Crest Fruit Inc.’s

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.

Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.