Q&As

Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So

For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.

Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

When I develop a direct marketing print ad or a click-response brand/service ad I use an approach I call maximum response per square inch. It’s not a

If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens

Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,