Q&As

TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.

Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine

Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote

NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an

System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort

Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re

Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More