Q&As
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Agencies
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game
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Agencies
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29
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Agencies
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.
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Agencies
Papa John’s Pushes ‘Dark Knight’ with Pizza
It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza
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Agencies
Starbucks Sells Millions of Discounted Cards at Costco
Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount.
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Agencies
MasterCard Runs NBA Sweepstakes
MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.
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Agencies
Weight Watchers Sees Big Response to New Loyalty Program
Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.
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Agencies
Citi Rewards Program Taps into Amazon.com’s Inventory
Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.
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Agencies
P&I Postcript
CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000
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Agencies
Reebok to Run Lost Logo Contest at NHL Winter Classic
Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.