Q&As

Coors Light has unveiled its plans for the Super Bowl.

The Walt Disney Co. knows that, unlike commodities, its offerings occupy places within its customers

Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year.

1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.

The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors.

It’s a common fact. Times are tough for marketers. Many folks say you can’t spend money if you’re not making money. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down. Here’s how testing can improve your results

If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.

In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.

Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline.