Q&As

Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and

B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in

If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an

It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest

The Dole Food Co. owns some of the world’s most popular products. But it is hardly immune to the recession. Customers have changed where and how they

The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But