Q&As

The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the

NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the

At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by

It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest

For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager

Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will