Q&As

Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.

Voice Commerce Group, a British transaction processing firm, has acquired Perpetual Payments, a London-based credit card and merchant services processing company.

Sprint is launching a new service status to offer paybacks for long-term customer loyalty.

The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years

The Federal Trade Commission has charged an alleged mortgage foreclosure

Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO

The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans

Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases

It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found

Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker