Q&As
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Agencies
Batton-Cotton Closes Doors: Sources
Batton Cotton Inc., which provides direct marketing fundraising services to non-profit organizations, has gone out of business
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Agencies
Standard Mail Rates to Rise by an Average 3.8%
Standard Mail and standard nonprofit rates will increase an average of 3.8% in May, in keeping with legal limits established under the Postal Accountability and Enhancement Act of 2006.
The new rates take effect May 11
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Agencies
Hostess Pushes ‘Madagascar 2’ DVD with Sweeps, Rebate
Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure
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Agencies
Dunkin’ Donuts Rewards NY Commuters with Gift Cards
Dunkin’ Donuts is slated to hit the streets of New York rewarding loyal customers for their patronage with gift cards.
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Agencies
FetchDog Lines Up $4 Million for Web and Catalog Expansion
Fetch Enterprises has arranged $4 million in investment capital to fund expansion of its FetchDog.com and catalog marketing operations for targeting products to dog owners.
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Agencies
Jersey Telemarketer Hit With North Carolina Court Order
A direct marketer of car warranties has been hit with a temporary restraining order, barring it from operating in North Carolina.
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Agencies
Burger King Launches ‘Pink Panther 2’ Instant-Win Game
Burger King is pushing sales of its BK Fresh Apple Fries with an instant-win game tied to MGM and Columbia Pictures’ recent release of “Pink Panther 2.”
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Agencies
Profane Signs Promote New HBO Comedy
HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles.
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Agencies
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.