Q&As
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Agencies
Mail Stream: February 17
Thompson & Co. offers to send cigars to troops overseas. Earthjustice’s latest mailing features the gray wolf. And Sandra Lee Semi-Homemade magazine’s double postcard offers a free copy of its inaugural issue.
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Agencies
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles.
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Agencies
David’s Bridal Targets Prom-Going Teens with Contest
David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.
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Agencies
Gap Casting Call Gets 326,000 Votes
About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.
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Agencies
KPS Capital Wins Bid for Lenox Group
KPS Capital Partners LP was the successful bidder in the auction to purchase the assets of the Lenox Group, which filed for chapter 11 bankruptcy protection in November.
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Agencies
Grainger to Lay Off 300 to 400 Employees
Grainger, the direct marketer of industrial supplies, will lay off 300 to 400 employees across the company.
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Agencies
AeroGrow Posts $4.4 Million Loss
AeroGrow International Inc. posted a $4.4 million loss for the third quarter, compared to a loss of $1.7 million the prior year.
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Agencies
America’s Garden Resource Taps Alliance
America’s Gardening Resource, Inc., parent company of Gardener’s Supply and Dutch Gardens catalogs and Web sites, has chosen Alliance Data Systems Corp. to provide direct and database marketing services.
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Agencies
Meet the Broker: Mike Manning, Manning Media International
Meet the Broker features Mike Manning discussing data without borders, e-mail growth and the decline of postal and fax lists
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Agencies
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint