Q&As

Cabela

Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.

The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.

Transcontinental has cut 500 jobs throughout the U.S., Canada and Mexico, thanks to what the company termed the rapid deterioration of the economy.

Alliance Data Systems has approved a leadership succession plan. Under its terms, on March 1 J. Michael Parks will relinquish his CEO position, although he will remain chairman of the board of directors. Edward J. Heffernan, currently CFO and executive VP, will become president and CEO.

This week, Meet the Broker features David M. Raff ruminating on how seasoned brokers actively push the envelope to keep list work challenging over the long haul

Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”

Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.

Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.

Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.