Q&As

This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns

Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad

The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share