Q&As

Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards

Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games

Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based

Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST