Q&As

The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.

Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum

Charming Shoppes, Inc. has named James P. “Jim” Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.

Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst’s Take, follows.

At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007

While Urban Outfitters has followed other catalogers in adjusting its circulation levels, it is not universally cutting its runs. More, along with The Analyst’s Take, follows.