Q&As

Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.

Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”

Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”

While Jos. A. Bank had a strong year, little of its growth was attributable to its direct marketing activities. More, along with The Analyst’s Take, follows.

Boston Proper, a multi-channel specialty retailer of women

To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings

The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate

One of the few marketing categories that traditionally do well during a downturn is the incentive business

Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI